The Mindset

Building a business online requires a lot of skills in a lot of different areas. There is a mindset that you must have in order to build a successful business from the ground up. While it would be nice to just come up with an idea, throw together a website and start making money right off the bat, that’s just simply not how it works. Building a business, be it online or in the physical world, takes a lot of time, energy and money. It takes a special kind of person to build an online business, but with the right goals in mind, the right thought processes, and the heart to succeed in what may sometimes feel like certain failure, you and your business will grow. 

Your business is really an outward expression of yourself. 

When you’re starting your business, you’re building your vision. You have an idea and a glimpse of what you want to create and begin building upon those thoughts. The way you market, the colors you choose, the logo you create, the people you hire, are all reflections of you. It’s important that you realize this because it can help you speed up the entire process. Take a bit of time, really look at who you are, how people perceive you and ask yourself, what do I want? That is an incredibly important question that you need to answer right off the bat. Are you looking for high profits? Are you looking to help as many people as you can? Are you an inventor? Start thinking of the colors you want to display, the photos you want to display, the videos and business cards that you want to have. Your business is a beautiful piece of art and you have a blank canvas to paint whatever idea you have, however you want to paint it. 

The better you understand yourself and your goals, the better your business will be. 

As you begin to answer these questions, it’s important that you write everything down. As you grow and as time passes, the ideas that will spread through your brain will cause confusion and you will end up with a lot of unfinished projects and a lot of frustration if you try to complete them all right away. At times it may be overwhelming and you might want to just give up. You’re stronger than that and you will learn that as you continue moving forward. It’s easy to be working on one portion of your business, have a fantastic idea, stop what you’re doing and begin working on that new idea. That’s terrible because the project you were previously working on is now neglected and it may be hard to get back into the same mindset you were in. When that bright idea pops into your head, you need to write it down 

Create a list of things that you need to accomplish. You will always be adding to this list, but you need to have a step by step approach to build your business from the ground up. This way, you can see your ideas going into action and being completed in entirety. Here’s an example, let’s say that you were building a website from scratch. You don’t want to start making 7 different pages all at once just because you start to have many ideas. Start with your home page and complete it. Then go through your home page and build the rest of your site around your home page. Of course, that’s just an example, run your business as you wish. At the beginning of each week, have set objectives or projects that you will complete and never move on until your project has been completed.  

Time management is the key to your success. 

Time management is one of the most important skills that you need to master. You really need to be on a schedule, from the time you start working on your business, to the time you take your first break and the time that you finish for the day, these all need to be on schedule. You need to treat your business like a job, because, it is a job. It’s your job and you’re the boss. Think about being the boss of someone else and telling them what you want accomplished and by when. This mental image may help you expect more out of yourself and also help you know what needs to be done. You’re the manager, you’re the CFO, you’re the owner, remember that.  

Being active is very important when taking on a business full time. 

If you’re heading your business full time, you need to make time to exercise. You need to release the stress that you have and you need to get your blood going. Your brain works better when you have an active lifestyle. If you find yourself sluggish or struggling to produce results or ideas, take some time off. Go on a nice walk, spend some time with friends. Your happiness can dramatically change the results you’re seeing in your business. You need to be confident, you need to be relaxed and have faith in yourself and know that there is no mountain you can’t climb, there’s no challenge that you will back down from. Being active will help with all of this, that’s both socially and physically. Even if you’re not a people person and just have a few close friends, get with them and just get away for a bit. We are social creatures and we need the interaction. 

You need to be the business owner. Remove anything from your life that stops you from achieving your goals. The truth is, you have to let go of the baggage. This can be hard with friends and old habits, but you must take this new life on at full throttle and cut the drag. It’s difficult with friends, so start slow if you have that friend or those friends that unknowingly prevent you from excelling. It’s lonely at the top and it’s that way for a reason. You need to find out what you want out of your business and your life. Surround yourself with like-minded people. No matter what you do in life, you’re the product of your environment, so surround yourself with people and opportunities that always give you the best chances for success.  

Look at yourself, find out who you are and who you want to be. Your business is can be anything you want it to be, you just have to have the right mindset.  

The Importance of Articles

When first starting a new online home business, one of your first questions might be, “how do I get traffic to my website?”. Don’t worry, you’re not alone. This reason alone is why 96% of new online businesses fail. They simply cannot drive traffic to their sites and thus, never make any sales or very little sales. Before I continue, that’s a big point. You need something to sell. If you have nothing to sell, you will likely never make money online. If you’re trying to make money by filling out surveys or some cheap and or “free” service, I can almost promise you, you will not make significant money online. Now, mind you, I’m not trying to place a rain cloud over your day, it’s simply the truth.  

So, if you do not have a product to sell online, do not worry. There’s something that I am sure you have heard of. It’s called, “affiliate marketing”. Basically, affiliate marketing is when you become an affiliate of a program or a product that allows you to sell that certain program or product and receive a commission on each sale. If you understand the process correctly, then you can make literally, thousands, upon thousands of dollars. Royalty Online Business can help you set up your online business, don’t be afraid to ask us for help. We truly are here for you. The best part? We don’t charge you to help you. We want you to succeed. I’m sure you’re more interested in “The Importance of Article Marketing”, so without further ado, here’s the scoop. 

When a search engine sends out its “crawlers”, it crawls your site for information. Let’s continue in photo imagination. These little crawlers crawl all over your website, feeding the engine information about your site and indexing it into the system. When a user types in a request for information, ie. What is email marketing? (as an example), the search engine pulls up the most relevant information it can, based on the information stored in its system. Mind you, this process is much more complex and complicated than what was just described, but, this is the short version. It also takes into account, the popularity of your site.  


So, let’s say that you wanted to start a business online that focused primarily on selling shoes. You want to have as much content on your site as possible about, well, nothing but shoes. When I say nothing but shoes, I mean, nothing shoes. When the search engine crawls your site, it will recognize that your site is about nothing but shoes. It will find how many times the word “shoes” or “ laces” or “shoe soles” etc. are in your site and will determine the relevance to that particular user. Yes, relevance. Search engines are becoming more complex literally, every day. Our phones request information about us, our computers, facebook, twitter, etc. Apps ask for information, which we unknowingly say yes to. This all goes into what a modern day search engine analyzes to bring us what IT thinks is relevant, based upon our habits, friends, location, social habits (or lack of) and so much more. So, when you’re writing article, make sure you include your primary keywords in your article.  


So, the user is on your page. They are reading whatever it is that your article is about. They enjoy and most importantly, without realizing it, they trust YOU. So now what? You have to link to your own material. Let’s say you have a primary page that you want people to see, well, you need to link that page to the article that the user is reading. If you don’t, chances are, they’re going to move on with the wealth of knowledge you just bestowed upon them. So, capture them. Oh and make sure you get their email address. Email marketing is very important the reason why is… Well, you’ll just have to come back to find out.   

How to Start an Online Business

How to Start an Online Business  

Starting an online business can be challenging for a lot of people. Most people don’t even know where to start. The truth is, anyone can start an online business. You need to have a plan. First and foremost, you have to figure out a budget. How much can you spend a month on marketing your business? You can have the greatest product on the internet, but if you cannot market well, you’re not going to make a whole lot. If you want your business to grow, you have to set aside a budget for it. 

That brings me to my next point, your product. Do you have a product? If you don’t, don’t worry. You can market other people’s products on the internet and receive a commission on each sale. Start small, see if you can find a high converting item that’s relatively cheap. Once you begin making your first few sales and getting the hang of it, go for larger commissions.  

High ticket items or, “top tier products”, are some of the best ways to make significant income online. It can be harder, but the reward is far greater. For this reason, you should start with smaller items and scale up to the bigger ones.  

Set Goals 

You really need to set goals for yourself. Ideally, you want a conversion rate of at least 1.5% per 1000, or about 15 sales for every 1000. This is realistic. Once you achieve that and perfect your marketing strategy, it’s time to start lifting up your financial ceiling on your marketing budget. If you can, reinvest every dollar that you earn into marketing. Set 2% conversion as you goal. Once you have a solid stream of cash coming in, it’s time to start your business budget.  

Your business budget will cover a lot of the simple things you do. Hire a few people from oDesk to do your daily tasks. This gives you time to do what you want, from golf to coming up with ideas for your business. Figure out your overall cost for marketing, your total cost to run your business and add at least 10% to business growth. The remainder of this, is yours. This can be broken down even further, but we’ll save that for another time.  

For now, 

Happy Marketing