The Importance of Articles

When first starting a new online home business, one of your first questions might be, “how do I get traffic to my website?”. Don’t worry, you’re not alone. This reason alone is why 96% of new online businesses fail. They simply cannot drive traffic to their sites and thus, never make any sales or very little sales. Before I continue, that’s a big point. You need something to sell. If you have nothing to sell, you will likely never make money online. If you’re trying to make money by filling out surveys or some cheap and or “free” service, I can almost promise you, you will not make significant money online. Now, mind you, I’m not trying to place a rain cloud over your day, it’s simply the truth.  

So, if you do not have a product to sell online, do not worry. There’s something that I am sure you have heard of. It’s called, “affiliate marketing”. Basically, affiliate marketing is when you become an affiliate of a program or a product that allows you to sell that certain program or product and receive a commission on each sale. If you understand the process correctly, then you can make literally, thousands, upon thousands of dollars. Royalty Online Business can help you set up your online business, don’t be afraid to ask us for help. We truly are here for you. The best part? We don’t charge you to help you. We want you to succeed. I’m sure you’re more interested in “The Importance of Article Marketing”, so without further ado, here’s the scoop. 

When a search engine sends out its “crawlers”, it crawls your site for information. Let’s continue in photo imagination. These little crawlers crawl all over your website, feeding the engine information about your site and indexing it into the system. When a user types in a request for information, ie. What is email marketing? (as an example), the search engine pulls up the most relevant information it can, based on the information stored in its system. Mind you, this process is much more complex and complicated than what was just described, but, this is the short version. It also takes into account, the popularity of your site.  


So, let’s say that you wanted to start a business online that focused primarily on selling shoes. You want to have as much content on your site as possible about, well, nothing but shoes. When I say nothing but shoes, I mean, nothing shoes. When the search engine crawls your site, it will recognize that your site is about nothing but shoes. It will find how many times the word “shoes” or “ laces” or “shoe soles” etc. are in your site and will determine the relevance to that particular user. Yes, relevance. Search engines are becoming more complex literally, every day. Our phones request information about us, our computers, facebook, twitter, etc. Apps ask for information, which we unknowingly say yes to. This all goes into what a modern day search engine analyzes to bring us what IT thinks is relevant, based upon our habits, friends, location, social habits (or lack of) and so much more. So, when you’re writing article, make sure you include your primary keywords in your article.  


So, the user is on your page. They are reading whatever it is that your article is about. They enjoy and most importantly, without realizing it, they trust YOU. So now what? You have to link to your own material. Let’s say you have a primary page that you want people to see, well, you need to link that page to the article that the user is reading. If you don’t, chances are, they’re going to move on with the wealth of knowledge you just bestowed upon them. So, capture them. Oh and make sure you get their email address. Email marketing is very important the reason why is… Well, you’ll just have to come back to find out.   

How to Start an Online Business

How to Start an Online Business  

Starting an online business can be challenging for a lot of people. Most people don’t even know where to start. The truth is, anyone can start an online business. You need to have a plan. First and foremost, you have to figure out a budget. How much can you spend a month on marketing your business? You can have the greatest product on the internet, but if you cannot market well, you’re not going to make a whole lot. If you want your business to grow, you have to set aside a budget for it. 

That brings me to my next point, your product. Do you have a product? If you don’t, don’t worry. You can market other people’s products on the internet and receive a commission on each sale. Start small, see if you can find a high converting item that’s relatively cheap. Once you begin making your first few sales and getting the hang of it, go for larger commissions.  

High ticket items or, “top tier products”, are some of the best ways to make significant income online. It can be harder, but the reward is far greater. For this reason, you should start with smaller items and scale up to the bigger ones.  

Set Goals 

You really need to set goals for yourself. Ideally, you want a conversion rate of at least 1.5% per 1000, or about 15 sales for every 1000. This is realistic. Once you achieve that and perfect your marketing strategy, it’s time to start lifting up your financial ceiling on your marketing budget. If you can, reinvest every dollar that you earn into marketing. Set 2% conversion as you goal. Once you have a solid stream of cash coming in, it’s time to start your business budget.  

Your business budget will cover a lot of the simple things you do. Hire a few people from oDesk to do your daily tasks. This gives you time to do what you want, from golf to coming up with ideas for your business. Figure out your overall cost for marketing, your total cost to run your business and add at least 10% to business growth. The remainder of this, is yours. This can be broken down even further, but we’ll save that for another time.  

For now, 

Happy Marketing