The Importance of Articles

When first starting a new online home business, one of your first questions might be, “how do I get traffic to my website?”. Don’t worry, you’re not alone. This reason alone is why 96% of new online businesses fail. They simply cannot drive traffic to their sites and thus, never make any sales or very little sales. Before I continue, that’s a big point. You need something to sell. If you have nothing to sell, you will likely never make money online. If you’re trying to make money by filling out surveys or some cheap and or “free” service, I can almost promise you, you will not make significant money online. Now, mind you, I’m not trying to place a rain cloud over your day, it’s simply the truth.  

So, if you do not have a product to sell online, do not worry. There’s something that I am sure you have heard of. It’s called, “affiliate marketing”. Basically, affiliate marketing is when you become an affiliate of a program or a product that allows you to sell that certain program or product and receive a commission on each sale. If you understand the process correctly, then you can make literally, thousands, upon thousands of dollars. Royalty Online Business can help you set up your online business, don’t be afraid to ask us for help. We truly are here for you. The best part? We don’t charge you to help you. We want you to succeed. I’m sure you’re more interested in “The Importance of Article Marketing”, so without further ado, here’s the scoop. 

When a search engine sends out its “crawlers”, it crawls your site for information. Let’s continue in photo imagination. These little crawlers crawl all over your website, feeding the engine information about your site and indexing it into the system. When a user types in a request for information, ie. What is email marketing? (as an example), the search engine pulls up the most relevant information it can, based on the information stored in its system. Mind you, this process is much more complex and complicated than what was just described, but, this is the short version. It also takes into account, the popularity of your site.  


So, let’s say that you wanted to start a business online that focused primarily on selling shoes. You want to have as much content on your site as possible about, well, nothing but shoes. When I say nothing but shoes, I mean, nothing shoes. When the search engine crawls your site, it will recognize that your site is about nothing but shoes. It will find how many times the word “shoes” or “ laces” or “shoe soles” etc. are in your site and will determine the relevance to that particular user. Yes, relevance. Search engines are becoming more complex literally, every day. Our phones request information about us, our computers, facebook, twitter, etc. Apps ask for information, which we unknowingly say yes to. This all goes into what a modern day search engine analyzes to bring us what IT thinks is relevant, based upon our habits, friends, location, social habits (or lack of) and so much more. So, when you’re writing article, make sure you include your primary keywords in your article.  


So, the user is on your page. They are reading whatever it is that your article is about. They enjoy and most importantly, without realizing it, they trust YOU. So now what? You have to link to your own material. Let’s say you have a primary page that you want people to see, well, you need to link that page to the article that the user is reading. If you don’t, chances are, they’re going to move on with the wealth of knowledge you just bestowed upon them. So, capture them. Oh and make sure you get their email address. Email marketing is very important the reason why is… Well, you’ll just have to come back to find out.   

Facebook Marketing

Today, facebook is arguably the most powerful and popular social networking site in the world. With more than 70% of it’s users coming from the United States, there is not a single good reason for you and your business to not be involved with facebook. So, how many people use facebook? As of March 2015, there is a reported 1.2 billion members on facebook. That is a truly phenomenal number. 

So, how can facebook help my business? First, you need to create your facebook business page. Make sure your page is engaging and to the point. When people search for whatever it is that you’re selling or promoting, you need to grab their attention very quickly. The University of Missouri found that users on a webpage spend just 2.6 seconds scanning a website and an incredible 180 milliseconds fixating on one area. Think about how quickly you gaze at a site to find relevant information. What does this mean? It means that your posts or titles need to be short, eye catching and to the point. 

Here’s an example, let’s say that you were promoting a book that taught people how to gain more followers on Twitter, your title should be something like, “Get More Twitter Followers”. If a user is interested in growing their twitter base, they’re most likely going to click that link or read that post. Remember though, you need to capture them once you land them. Chances are, that user is going to continue on with their life and never look at your facebook page again. 

That brings me to my next point – Use facebook to take the user to your website.  

Once a user actually visits your website, they’re much more likely to browse around your site, which gives you the obvious: the ability to make a sale. If your website is convincing, truthful, meaningful and attractive to the buyer, your chances of making a sale sky rocket. This is why having a clean and simple website are crucial to your business.  

Let’s talk a little bit about how you should use your facebook page. First off, you need to complete your facebook page, 100% of it. Make sure you have your business logo there, your business web address, your business hours (if your business has open hours) and contact information. Next, start making simple post that literally just put content on your website. When someone visits your facebook page, they’re not going to stick around if there’s only one post. If you have a blog, start making summaries of your blogs and posting them to your facebook page. Remember, you need to grab the users attention. If you want to take the slow route, by all means, go for it. You should be posting at least 3 times a day to your facebook page, though. Users want to your engagement. If they like your page or follow you, it’s because they agree with your business or they simply want to know more about your business. Once you build a decent following, start using these new followers as your leads. Don’t bombard them and don’t ever take advantage of their privacy. A simple message won’t hurt though. Keep it short and simple.  

Your page needs to be about your business and nothing else. Don’t post your feelings or how your day is going. This isn’t about you, it’s about your business, that is, unless of course your business is about you. If you’re business is about fashion, post about fashion, if it’s about sports, post about sports. Remember, the end game is for them to land on your site so they need to like you and they need to trust you. If you’re posting about video games and your business is about books, the user will immediately leave your page once they realize your business is not what they’re looking for. It’s about targeted visitors, even if just a few, targeted visitors are much more likely to buy from you.  

To summarize, is facebook important to your business? Yes. With over 70% of it’s users coming from the United States, these are some of the best visitors you can have. Make sure your page is completed and looks good. Keep your post titles short and to the point. Link your page to your posts. Most important, stay relevant and engage with your users and facebook can become an amazing traffic source for your business.